Proprietary Women’s Plus Size Apparel E-Commerce Business

Price: $2,100,000

Location: Upper Midwest

Industry: websites and Ecommerce

Listing ID: 15229438-YB

Listing Status: New


VR Business Brokers, Mergers and Acquisitions is retained to represent an E-Commerce Brand Company for Women’s Plus Size Active Apparel. This company is known for its quality, solution-oriented designs for the plus size woman sizes XL - 6X. Top categories are swimwear, intimates, and cross-over activewear good for travel and casual wear. The retiring owner has set up a strong leadership structure for all management roles. The company is poised for growth in the growing Womens’ plus size apparel and e-commerce markets.

The company is a pioneer in the direct-to-consumer active apparel space, operating for over 25 years. It is well-regarded for excellence in quality and fit and long-lasting clothing. With an excellent marketing ROAS, the company has been growing its online outreach through a robust email program with extremely strong customer retention, an SMS program, strong affiliate network, and a targeted and highly effective online advertising program. Social media is growing, and social media advertising is showing excellent results with strong conversion to sales.

Product margins are very strong with a well-established network of contract manufacturers in the US and overseas. The company uses industry-leading cloud-based software including Shopify, Klaviyo, SkuVault, and QuickBooks online.

Business Highlights
E-Commerce: 100% of Sales are via E commerce channel. Selling is exclusively from the website. Strong opportunity to extend sales to other platforms. Amazon account established.

Marketing & Product Expertise: The plus size apparel industry is not concentrated with strong opportunity for growth. This company's low return rate indicates its well-developed knowledge of this consumer with proprietary knowledge in sizing, fit, material and style selection. the company receives approximately half of its revenue from its strong email program to previous buyers, and about half through other marketing efforts and advertising.

Trademarks: The company owns numerous registered trademarks for its brand and fabrics.

Staff: High performing team interested in continuing to grow the company post transaction. Self-run warehouse located for excellent shipping rates and fast delivery. All other staff functions remotely, with opportunity to collaborate at office space at the warehouse location.


Down Payment: N/A

Total Sales: $2,000,000

Cash Flow: $483,000



Accounts Receivable: N/A


Inventory: N/A

Inventory Included: Yes


Year Established: 1994

Non-Owner Payroll: N/A


Real Estate: N/A

Real Estate Included: No

Monthly Rent: N/A

Type of Location: Upper Midwest

Franchise: No


Reason For Sale:


Potential Growth:

• The women's plus size apparel market in the US was estimated to be worth in 2021 $6.7B
• The plus-size market in the US is largely underserved.
• Plus-size in the US alone is growing at nearly twice the rate of the overall apparel market(2).
• Active apparel continues to out-perform the apparel market as a whole.
(1) IBIS World
(2) Core sight Research

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