Proprietary Women’s Plus Size Apparel E-Commerce Business

Price: $2,100,000

Location: Upper Midwest

Industry: websites and Ecommerce

Listing ID: 15229438-YB

Listing Status: New


VR Business Brokers, Mergers and Acquisitions is pleased to introduce a Proprietary Women’s Plus Size E-Commerce Business. The Owner has set up a strong leadership structure to handle key management roles. The company is poised for continued growth in the rapidly expanding Women's Plus Size Apparel and E-Commerce markets.

The company is a pioneer in the marketplace, operating for nearly three decades and the Company’s financial performance shown below reflects the business’ operational excellence and reputation.

The company has been increasing its online marketing YOY because of its excellent ROAS. The channel mix include a robust and effective email and SMS program, a growing affiliate network, organic reach, and a targeted and highly effective online advertising program. Newer efforts in social media advertising are showing excellent results and strong conversion to sales.

Business Highlights
E-Commerce: 100% of Sales are via E commerce channel. Selling is exclusively from the website. Opportunity to extend sales to other platforms

Marketing Channel: The plus size apparel industry in not concentrated, providing opportunity for continued growth. Diversified list of clients and marketing channels with no concentration issues. They have an established presence in the marketplace with a growing list of email subscribers and followers

Trademarks: Numerous registered trademarks for both brand and high-tech fabrics

Staff: Growing experienced team with a reputation for excellent customer service, with expert abilities to source the latest and greatest in performance fabrics, paired with construction techniques that emphasize comfort, fit and quality to give their customers clothes that last and fit.


Down Payment: N/A

Total Sales: $2,000,000

Cash Flow: $483,000



Accounts Receivable: N/A


Inventory: N/A

Inventory Included: Yes


Year Established: 1994

Non-Owner Payroll: N/A


Real Estate: N/A

Real Estate Included: No

Monthly Rent: N/A

Type of Location: Upper Midwest

Franchise: No


Reason For Sale:


Potential Growth:

• The women’s plus size apparel market in the US was estimated to be worth $6.7B in 2021. The growing incidence of weight issues has increased demand for stylish clothing for Plus Size women.

• The plus-size market in the United States is largely underserved. Over the past decade, the number of plus-size women has risen. The Kaiser Family Foundation reports that in 2018, 60.7% of women in the United States were classified as overweight or obese.

• Sales have risen as more retailers add Plus Size apparel to their inventory. Plus-size in the US alone is growing at nearly twice the rate of the overall apparel market, suggests market research by NPD(2).

(1) IBIS World
(2) Coresight Research

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